The Future of Youth Marketing
Our Business is Helping You Create, Develop
and Market Responsible, Winning Products
and Programs for Today's Youth.
YMS is a highly specialized
consulting firm that assists companies in the Development and
Marketing of Responsible and Enriching Products and Programs targeted to
youth from birth through the teen years and to their parents.
After more than 25 years of
helping companies successfully develop and market youth products
and programs, YMS is considered by many of its
clients to be:
“The World’s Leading Experts on
today’s Kid, Tween and Teen
Consumers and All-Family Marketing.”
The future of Infant, Child,
Tween and Teen Marketing demands radically new approaches to match
exploding technological innovation.
At Youth Market Systems
Consulting we are committed to assisting companies in a most daunting task
considering the runaway nature of technological change and its impact on
consumers. We are committed to help
them stay ahead of the curve.
When statistics clearly show
that 80% of new products and programs fail or perform below expectations, what’s
needed is a definite edge.
The YMS approach is that edge.
Standing atop more than 25 years of experience consulting with more than
50 major youth-oriented corporations, YMS is the only consulting company that
specializes in the scientific, psychological
foundations of child and adolescent development. Young consumers’ needs,
perceptions, capabilities, preferences—and ultimately their behaviors—are
Excellence of Execution and a Far Greater Chance of Success.
On this site you will find a rich array of Tools and Resources to assist you in excelling TODAY and in the
FUTURE with products and programs aimed at the Kid, Tween and Teen markets.
Visit these sections and explore...
YMS Training Capabilities
The Character Lab
The Latest in
Up to Date Statistics
The YMS Newsletter
Client List/Track Record
List of Recent Projects
PLUS! Also on this site you
are provided with a large
variety of Models, Checklists and Diagrams that are part of the YMS "Success
Toolbox". Click on the headings below to access.
• YMS Matrix
• Effectiveness Criteria Model
• Consumer Impact Principles
• List of Product categories
Youth Psych Tools
• Age Segmentation Charts
• Child Play Patterns
• Character Archetypes
• Character Quadrant
• Character Summary Form
• Character Dynamic Model