HOME

               

 

 

          YOUTH PSYCH TOOLS                               

 

In this section you will find a variety of tools to assist

in understanding boys and girls in each of the age

segments as identified by YMS' research:

Birth through 2, 3 to 7, 8 to 12, 13 to 15 and 16 to 19.

Below you will find: 

 

 

•  AGE SEGMENTATION CHARTS   

•  PLAY PATTERNS 

•  GENDER DIFFERENCES

•  AGE SEGMENTATION CHARTS

DEVELOPMENTAL STAGES

 

It's critical to understand the key triggers that motivate kids based on developmental shifts

that occur at each Age / Stage of Development

                                                     

 

  
  

* Note: Based on the rapid evolution of brain development during these two early stages, there are greater

              differences from year to year than at later stages of development. Certainly a 2 month old is vastly

              different than a 30 month old, and a 4 year old is quite less advanced in most ways than a 7 year old.

 

              We categorize children, tweens and teens into these five age segments, however, because of key brain

              changes and developments which occur as young people evolve from stage to stage. Brain capabilities

              more than anything else determine perception, motivation and ultimately - behavior.

 

    

 

     

        

 

 

              

 

YMS Developmental Highlights: Ages 8 to 12

Rule-Role Stage

 

 

 

 

        

 

 

 

• PLAY PATTERNS

 

For a listing of play patterns for all age segments, along with character preferences, please refer to

What Kids Buy and Why - The Psychology of Marketing to Kids, available at Amazon.com.

 

Below you will find play patterns for males and females ages 3 to 7 and 8 to 12 as samples:

 

FAVORITE PLAY ACTIVITIES:  AGES 3‑7 YEARS :   MALES

 

PLAY PATTERNS and PREFERENCES:  As detailed in our book, What Kids Buy and Why, it’s very important

to be aware of the dominant play patterns and preferences – including character preferences and context/setting preferences of males and females at different ages/stages.

 

 

 

- Dramatic play of store, train, hospital  

‑ Block play, attempting detailed

   constructions,   Rigging items   

‑ Rides tricycle, climbs, does "tricks"  

‑ Mr. Potato Head concept

‑ Beginning roller skating    

‑ Plays House    

‑ Draws, paints, colors 

‑ Games matching pictures and forms

‑ Running, skipping, swinging, jumping ‑ Mechanical and simple electronic toys
‑ Tools, cars, trucks, war games   ‑ Male action figures , Superhero role play

‑ Games of pretend

‑ Magnetic drawing boards
‑ Simple carpentry, hammering  

‑ Ball play: tossing, bouncing, throwing, batting,

   fielding, kicking 

‑ Digging holes and tunnels ‑ Beginning collecting (accumulating)
‑ Magic, tricks, jigsaw puzzles    ‑ Bicycles
‑ Beginning game play  ‑ Simple model building, eg: airplanes

‑ Plays with cars, wagons, trains, trucks,

   airplanes, boats

‑ Pretend gun play
‑ Swimming ‑ Building tree houses, forts, tents 

- Watching TV

- Playing Videogames
‑ Plush animals ‑ Color forms, color books 
‑ Ride‑On vehicles ‑ Hand puppets, other puppets (3‑5)
- Learning Software ‑ Paint sets
- Play with Pets - Dinosaurs
‑ Copying letters and numbers ‑ Basic table games 

- Computer Activity, eg: Internet, E-Mail,

   Personal sites, Virtual worlds

 

  

VORITE PLAY ACTIVITIES:  AGES 3‑7 YEARS: FEMALES

‑ Play house, store, hospital, costume, props

‑ Drawing, painting, coloring, cutting,  pasting

‑ Dramatic play with other children

‑ Beginning roller skating

‑ Imaginary companion play  

‑ Play with Kittens, Puppies    

‑ Nurturing doll play, doll houses   

‑ Dress‑up

‑ Clay play

- Videogames

‑ Draping of furniture for house play

‑ Copying letters and numbers

‑ Simple table games 

‑ Hand puppets (3‑5)

‑ Jewelry play  

‑ "Like Me"  doll play  

- Paint sets                                    

‑ Ride‑ons

‑ Play school, house, library, doctor/nurse   ‑ Imaginative play:  Playing horse
‑ Baby and Fashion doll play ‑ Hopscotch, ball bouncing, Jacks
‑ Ponies, horses

‑ Fancy goods:  Hello Kitty

‑ Printing letters to spell "real" words    ‑ Lite Brite concepts
‑ Color forms, Color books ‑ Stuffed animals   
‑ Sewing

‑ Transitional object play: plush, blankets, etc.   

‑ Elaboration of doll play, ie:  with

   accessories: clothes, suitcase.

- Watching TV

 

‑ Cooking sets, kitchen play ‑ "Secret"  activities
- Computer Activity, eg: Internet, E-Mail, Personal sites, Virtual worlds  

                                            

FAVORITE PLAY ACTIVITIES:  AGES 8 to 12 MALES

 

- Play, communicate with friends

- Gadget interest

- Videogames, computer games

- Complex construction

- TV viewing -e.g.: sitcoms, cartoons

- Numbering, classifying, counting money

- Music, I-Pod phenom

- Pets-play & care

- Sports: baseball, football, tennis, basketball,

   soccer, volleyball, etc.

- Collecting

- Computer use: web surfing, blogging,

   homework, e-mail, Personal sites,

   Virtual worlds

- Joining clubs
- Going to the movies, video/DVD rentals - Hiking, exploring, camping

- Challenge games, e.g.: Battleship, Uno,

   Monopoly, Clue, Pictionary, chess

- Rollerblading, skateboarding, skating

 

- Tools, fixing, rigging items

- Hanging out with friends
- Cellphones - Amusement parks

- Magic tricks

- Going to beach, parks, outings

 

- Trading cards

- Model making

- Martial arts

- Puzzles, more complex board games

- Advanced toy vehicle play, e.g.: remote

   racers, model airplanes

- Swimming

- Shopping, hanging at malls

- Bike Riding

- Chemistry Sets

- Ecology, conservation, nature

- Advanced construction sets

- Drawing, designing, painting, creating,
   inventing

- Seasonal Activities, e.g.: flying Kites,sSledding

- Magazines

- Reading, books, magazines

- Writing

- Comic books

- Walkie-talkies

 

                                    FAVORITE PLAY ACTIVITIES:  AGES 8 to 12 FEMALES

 

- Play, communicate with friends

- Some Gadget interest

- Videogames, computer games

 

- TV viewing -e.g.: sitcoms, cartoons

- Numbering, classifying, counting money

- Music, I-Pod phenom

- Pets-play & care

- Sports: tennis, , basketball, softball,

   soccer, volleyball, etc.

- Collecting

- Computer use: web surfing, blogging,

   homework, e-mail,  Personal sites,

   Virtual worlds

- Joining clubs
- Going to the movies, video/DVD rentals - Hiking, exploring, camping

- Board and card games, e.g.: Uno,

   Monopoly, Clue, Pictionary

- Rollerblading, roller and ice skating

 

- Drawing, designing, painting, creating,
   inventing

 

- Hanging out with friends
- Cellphones - Amusement parks

- Shopping, hanging at malls

- Going to beach, parks, outings

 

- Reading, books, magazines

- Horses, riding

- Dramatic play, staging productions

- Puzzles, more complex board games

- Fashion doll play and fashion design

- Swimming

- Sewing

- Bike Riding

- Cooking

- Ecology, conservation, nature

- Writing

- Makeup

- Seasonal activities, e.g.: flying kites, sledding

- Clothes

‑ Jump rope   

 

         

 GENDER DIFFERENCES

 

There are of course many products and programs that are "Gender free" in that they appeal equally to

both males and females. There are many also that are "Gender Biased" in that they skew more toward

one sex than the other. Finally there are those products and programs which are almost exclusively for

males or females.

 

For marketers, differences between girls and boys as they develop are very important to understand. Beginning with the biological (nature) males and females are strikingly different. Then when social conditioning is taken into account (nurture), these differences are magnified.

 

 

 

 

 

 


 

 

 

 

 

 

         

 

 

 
 
 
     
   

HOME

SERVICES

WHAT'S NEW

 ABOUT/CLIENTS

CONTACT